The brand's clinically proven lowest abrasion formula, the glossy toothpaste delivers a gradual whitening effect for a natural-looking smile. It contains charged Bentonite Clay particles which lifts away impurities and targets stains on the surface without damaging enamel. The lightweight toothpolish is formulated with 90% natural origin ingredients* and works to gently reveal a whiter-looking smile in two weeks. Essential Fluoride and Plaque Removers promote strong, healthy teeth with everyday brushing. Use daily to achieve gradual, natural-looking whitening.