At General Mills, we’ve been making food people love for more than 150 years, including some of your family's favourite cereals. Whether you love honey nut cheerios or wheaties, lucky charms or cinnamon toast crunch, you can feel good about loving cereal. All Big g cereals have at least 10 grams of whole grain per serving and are fortified with vitamins and minerals. In addition, 75% of our cereals td are made without artificial flavours or colours from artificial sources and have been that way for a long time. Were also working to remove those ingredients from the rest of our cereals.