Weetabix doesn't look like your average breakfast cereal. That's because its unique shape is the perfect portion packed with 95% wholesome wholegrain goodness making it a great breakfast choice as part of a healthy diet and lifestyle. It is Sweet and crunchy. The wholegrain wheat in Weetabix provides plenty of carbohydrates - great for energy and for the brain with added vitamin B1 for a healthy heart. Features: It is also high in fibre and low in fat and sugar. Zero trans fat. No added preservatives.