Olay Regenerist retinol 24 facial moisturizer penetrates deep into skin’s surface layers. Our proprietary blend of Niacinamide + retinol complex hydrates skin for 24 hours for a bounty of benefits. You’ll see visible improvements in fine lines & wrinkles, smoothness, brightness, firming, dark spots, and pores. This fragrance free and dye free moisturizer absorbs quickly and goes deep into your skin’s surface layers so you wake up every morning to glowing, plumper and younger-looking skin^. Use with Olay Regenerist luminous serum at night and see the skin transformation in 28 days. Directions for use: using your fingertips, massage a small amount on the face and neck in an upward circular motion, focusing on areas like the brow and jaw line, which need more support.