"The all new Chicco Baby Moment Talcum Powder has a special Rice starch formula for protecting, soothing and refreshing baby’s skin. Its New Advanced formula which creates a natural protective barrier that avoids rash formation. It also supports in skin renewal process, smoothens skin by preventing possible irritations. It helps to maintain skin’s moisture balance, thus keeping baby’s skin refreshed & soft. o Quick-Absorbing properties: Does not clog baby’s skin pores & gets quickly absorbed for faster action. "