With real natural ingredients like Argan Oil, Coconut milk and Green tea, that are 90% naturally derived with limited chemical processing to guarantee safe and effective shampoos and conditioners. The last 10% is to ensure our product retains its freshness from the first day of its packaging to the last drop used. We delight in combining the natural goodness of mother nature with the best in plant based science to give you a blend of powerful antioxidants, aloe and sea kelp using only the freshest of natural ingredients to bring you the best in hair care.